Legendary hot dog brand confirms it has discontinued popular seasonal food and customers are 'devast
LOVERS of one iconic brand of corned beef brisket have been forced to find an alternative.
The version of the product sold seasonally under the Nathan's brand, which is famous for its hot dogs, is not coming back this year.
"My favorite brand of Corned Beef is discontinued!" one fan of the salted brisket said on Facebook. "I am devastated!!!"
She called Smithfield, the parent company of Nathan's, to see if anything could be done to bring to bring the food back.
"They said for everyone to call that if they get enough responses it is possible for them to bring it back next year," the poster reported.
Smithfield also responded to The U.S. Sun's request for comment.
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"I am very sorry, but we have discontinued the Nathan's Corned Beef," said Lynn Marshall, a consumer specialist for the company.
"As corned beef is a seasonal item, we just did not bring it back from last year."
POTENTIAL ALTERNATIVES
In the meantime, the poster is looking for an alternative to her beloved Nathan's corned beef.
Commenters on the post in the Staten Island Food Facebook group recommended brands like Frierich's, Morton's of Omaha, and JP O'Reilly's.
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Many group members were equally dismayed about the news.
"What? Noooooooo," said one.
"I was asking about this too," said another.
This is not the only Nathan's product that has been taken off the shelves in recent years.
"They discontinued steak and bbq sauce a few years ago also," one commenter said. "They were a favorite but now gone."
Someone else noted that the company's mini party franks have been disappeared, as well.
Nathan's got its start in Brooklyn in 1913, the company said on its website. The brand still operates its original location on Coney Island, which is now a tourist attraction.
Although different variations of corned beef have existed around the world for hundreds of years, the modern pre-prepared version became popular in the British Isles during the Industrial Revolution.
The corned beef industry was particularly prominent in Ireland, which is why today in North America the product is often associated with St. Patrick's Day and the Irish diaspora, Smithsonian Magazine reported.
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