Gwyneth Paltrow and Martha Stewart beef explained
SHADE was thrown between these two stars as they criticized each other's lifestyle brand.
Gwyneth Paltrow and Martha Stewart traded jabs after the latter criticized Goop, the wellness company The Avengers actress founded in 2008.
What happened between Gwyneth Paltrow and Martha Stewart?
Gwyneth Paltrow and Martha Stewart's dispute began in October 2013 when the latter was asked about the Oscar winner's wellness venture Goop.
"I haven't eaten at Gwyneth's house and I've never seen how she lives but if she's authentic, all the better," the lifestyle guru told Bloomberg TV.
"I mean, I certainly hope she is. She wants to be a lifestyle arbiter. Fine, good. I think I started this whole category of lifestyle."
The Martha Stewart Living founder also accused Gwyneth of copying her and said to Net-a-Porter: "She just needs to be quiet, she’s a movie star.
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"If she were confident in her acting, she wouldn’t be trying to be Martha Stewart."
Gwyneth caught wind of the comments and was asked about Martha's remarks at the 2014 Fortune Magazine's Most Powerful Women Summit.
She told the crowd: "No one has ever said anything bad about me before, so I'm shocked and devastated.
"I'll try to recover. If I'm really honest, I'm so psyched that she sees us as competition. I really am."
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On October 6, 2014, Goop announced they hired Martha Stewart Living's former CEO Lisa Gersh.
What did Martha say about Gwyneth?
In the November 2014 issue of Martha Stewart Living, the lifestyle mogul alluded to Gwyneth's divorce from Chris Martin in an article titled Conscious Coupling.
Coincidentally, the article title refers to the Se7en star's earlier divorce announcement from the Coldplay frontman.
In reference to their split, Gwyneth and Chris used the term "conscious uncoupling."
Martha's article consisted of flavor pairings that work well in pies.
"Every Thanksgiving table should be blessed with the presence of a long-married pair who bring out the best in each other, are completely enamored despite their differences, and leave every other guest thinking, 'I’ll have what they’re having,'" was written in the recipe column.
How did Gwyneth respond?
Later in November 2014, Gwyneth seemingly responded and threw shade at Martha with her "Jailbird Cake" recipe.
While Martha took a thinly veiled jab at Gwyneth's divorce, the latter hit back with a reference to the former's five-month jail stint in 2004.
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The two did not address the reported conflict between them until Gwyneth stopped by Andy Cohen's Watch What Happens Live.
While chatting on the show, the actress confirmed that the Jailbird Cake was a diss towards Martha when asked by Andy.
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